Wright Coach & Development Code of Conduct
The Aim
To provide an environment in which Coaches and Trainers can pursue continual professional development to attain and maintain the highest possible standards.
Wright Coach & Development pledges itself to the continual implementation of what constitutes best practice in the pursuit of excellence within the Coaching and Training profession.
The Code
All associates agree to abide by the following:
Client and Coach/Trainer Relationship
1. All clients are to be treated with dignity, honour, confidentiality and integrity, fully respecting their values, beliefs and goals.
2. All commercial agreements must be honest; fair for all parties concerned and be honoured at all times by the Coach/Trainer.
3. Commercial agreements are to be clearly stated and worded to avoid any confusion. All such agreements are to include the expectations of both parties and be fully explained at the beginning of the coaching relationship.
4. Coaches shall suggest different coaches or resources when the client's needs would be better served elsewhere.
5. Whenever the potential for a conflict of interest arises coaches shall immediately discuss the conflict with the client. All conflicts of interest are to be resolved in whatever way best serves the client.
6. The Code of Conduct will be made freely available to clients upon request.
7. Every Coach/Trainer shall consider it their responsibility to withdraw from practice if life circumstances render them 'unfit' to offer the highest standards of care to their client e.g. during periods of ill health.
Confidentiality
1. Respect the commercial confidentiality of all clients by not divulging business information to any third parties.
2. Obtain written permission from any client or potential client before releasing their names as referees.
3. Respect the absolute rights of clients' confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
4. Refrain from offering professional information or advice that you know to be confidential, misleading or where the accuracy is beyond your competence to assess.
5. Respect all copyrights, agreements, work, intellectual property, trademarks and comply with all laws covering such areas.
Professional Conduct
1. Always conduct themselves to the highest levels of ethics, integrity, accountability and responsibility.
2. Maintain the good reputation of the coaching profession in the UK.
3. Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, professional colleagues.
4. Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
5. Clearly state to clients and potential clients, the terms of any commercial agreement including the expectations of both parties.
6. Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
7. Appropriately refer clients to other agencies, resources or coaches when these will be more appropriate to the clients' needs.
8. Refrain from coaching minors (people who have not yet had their 18th birthday) unless the express, written consent of parent, guardian or teacher as appropriate, has been obtained.
9. Uphold all the laws and bye-laws of the UK and, if working abroad or coaching clients based abroad, with the laws of the client's country.
10. Ensure that all promotional materials, regardless of their format, are legal, decent, truthful, honest and comply with the requirements of the UK Advertising Standards Authority.
11. Coaches and Trainers must take out professional indemnity insurance..